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Calgary
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Edmonton
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Manila
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about
us
What Sets Us Apart
At tom., (short for tomorrow) we believe that brands can thrive in the marketplace by making a meaningful impact today, ensuring a better tomorrow for their consumers and communities.
By embracing sustainability and prioritizing people while balancing profit, brands not only enhance their social purpose but also build trust and loyalty among their audiences.
Though we go by an abbreviated name, there's no shortcut to achieving a brand's true social purpose.
But when you work with us, you'll reach it in less time.
Our thoughtful strategies and bold creative execution are designed to accelerate meaningful impact, ensuring your brand's purpose is realized faster and more effectively
Our Mission
To transform brands into advocates for good by implementing innovative yet sustainable marketing solutions that align with the brand's core values and resonate with its audiences.
Our Vision
We envision a world where every brand acts as a catalyst for positive change. We empower businesses to embrace social responsibility while achieving their marketing goals.
Our Philosophy
We believe that today’s decisions shape tomorrow’s reality.
MARKETING
OPTIMIZATION
at tom Consulting Group, we focus on maximizing the impact of a brand's marketing efforts, while ensuring ethical alignment with its purpose.
Through data-driven insights and consumer behavior analysis, we help brands craft communications that are not only effective but also resonate with their values and mission.
By refining marketing strategies across channels, we enhance engagement, improve efficiency, and ensure brands connect meaningfully with their audiences, all while driving social impact.
We guide companies in shaping and refining their brand identities to stay relevant and mission-driven.
At tom Consulting Group, we help brands evolve by building authentic stories, creating compelling visual identities, and designing memorable experiences.
Our goal is to ensure consistency in how a brand communicates its purpose, from logo design to customer touchpoints, and to help companies adapt while staying true to their mission of being a force for good.
BRAND EVOLUTION
Our Special Services
At tom Consulting Group, our special services are designed to help brands thrive and make a lasting impact. Together, these services empower brands to become a force for good.
meet our
founder
tom. Consulting Group was founded by Paul P. Perez, a seasoned marketing practitioner and educator who firmly believes that brands should be a force for good.
With experience working with local and international brands across industries like FMCG, Pharma, Education, and Financial Institutions, and being a volunteer to several cause-oriented initiatives in the Philippines and Canada, Paul has developed a deep understanding of how brands can make a positive impact.
His involvement in advocacy groups for cancer and children's rights further fuels his passion for purpose-driven work.
tom. Consulting Group was born to turn this vision into reality, offering expert guidance to brands looking to create meaningful social change and align their strategies with a higher purpose.
Purpose Alignment Assessment
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What to Do: Conduct a deep dive into the brand’s mission, values, and existing business goals. Identify areas where the brand’s purpose aligns with social or environmental causes.
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Goal: Ensure the brand’s purpose is authentic and can be tied to meaningful societal impact, not just marketing.
Audience Segmentation & Stakeholder Mapping
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What to Do: Involve key stakeholders—employees, customers, partners—in workshops or surveys to understand their views on social responsibility. This creates internal alignment and generates valuable insights.
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Goal: Align internal and external expectations around the brand's potential for good.
Impact Strategy and Message Development
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What to Do: Co-create a clear social impact strategy, focusing on areas where the brand can drive the most meaningful change. Identify measurable goals and choose specific causes or communities to support.
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Goal: Build a focused plan that integrates social impact into the brand’s core business strategy
Actionable Commitment & Multi-Channel Execution
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What to Do: Develop a roadmap for implementing initiatives, starting with pilot projects or small-scale CSR programs. Ensure transparency and communicate progress regularly to build trust.
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Goal: Translate strategy into actionable, visible efforts that demonstrate the brand’s commitment to positive change.
tom. Consulting Group Co.
© tom. consulting group co.
